Why is a Motivational Speaker Successful

  1. So you wish to be a keynote speaker or trainer because speaking is your passion? But you are not certain how you can do it…. here are some ideas.

    The 1st step is to find out what is your topic? What is your brand? Where do you add value to your audience? Of course, and also importantly, who will be your audience?

    One of the best places to begin with as a speaker is in your physical location. There are lots of service clubs and organizations who are always in search of a speaker to fill in some time on their agenda.

    In this manner, whether you’re an entertainer, keynote speaker or motivational speaker, it is also possible to get some feedback in a friendly environment.

    Every speaker occasionally experiences the guests that really does not wish to be there. Typically you will “break the ice with the audience very early in the talk but occasionally, it fails to happen and you know the next Forty-five minutes is going to be torture.

    What you should understand and take from that lesson is it is not just you as a speaker or trainer that has a painful 45 minute experience. Additionally it is the meeting planner who is struggling to confirm your validity for next years meeting!

    Who is your client?

    One must always remember that the audience you are talking with is not your client. It is the meeting or event planner that is your client. They, typically are most tense in the first two to three minutes of a presentation to determine if you can get the crowd to “lean in”. If you fail to break the ice early with the audience the meeting planner knows they’ll be hearing negative comments.

    For this reason, the structure of a keynote is extremely important. 

    There are many “recipes” which were created and many very talented Canadian Speakers who use recipes to create their keynotes but generally, this is a fairly standard pattern to follow:

    Introduce the audience to a funny or emotional story, right off the start line. 
    Summary of what you will help them learn
    Take the first point – relate a story to them of how the first point is so important… some sort of crash and burn story which enables you suggest to them what you learned from the experience (or third party). Then point out the solution. In this manner, you get their attention with a relatable story and you supply them with solution. Wrap up that phase of the discussion with a few ideas as to what benefits they are going to derive from using your unique solution in their lives.
    Rinse and repeat part 3 with your other points, summarizing the points to improve by the end of each session.
    Sell yourself – books, other meetings etc
    Close with a summary of all they have learned and then give them one amazing take away story that they’ll never forget you for. A memorable joke is also a good way to close a keynote.

    There you have it. A standard method to allow you as a keynote speaker to rock the world.

    Now you have read that you may have the question in your head “Can I really do this?” The answer certainly is YES.

    Too many people in the speaker coaching world will try and get you to be someone you are not.

    In truth you simply need to become a better “YOU”. The world ought to hear your story. If we really have a seat and think about it we should all have a few important stories to tell from our lives that can impact others. If we do not, then we can arrange to go out and create some stories, which is the fun part!

    The important take away from the article is that the audience is a tool you can use to impress your meeting planner, your client. If you learn to use that audience correctly, you can make them laugh, make them cry, make them think or get them to react. The bottom line is the audience needs to take something valuable away from the meeting and they need to remember you. 

    If you succeed in that regard you’re going to be an in demand trainer or speaker. You can make a career based on travel, fun and learning. 

What is a successful keynote speaker?

It is quite often the case many of us believe keynote speaking is a luxurious and prestigious profession.

It is obvious as an entertainer or keynote speaker you can generate a lot of income and become very much sought after. However, most successful speakers or entertainers spend lots of time in airports around the world or hotels in different cities.

In order to have a career in speaking or to become a motivational speaker, you need to first be or at least be perceived as being an expert in some subject.

What we most commonly see as a successful keynote speaker is someone who has achieved a very high standing in their profession or sport. It is not however the only way to become a successful motivational speaker.

The art of speaking or indeed being a trainer is centred around your skill to retain the focus of your audience. It is what most speakers refer to as the energy to get your audience to lean in.

Perhaps the revolution in the speaking industry has been the evolution of TED talks. While a good many keynote speakers and entertainers focus on delivering content over a 45 minute to one hour period, TED forces you to deliver an impactful message inside of 18 minutes.

The lesson for any speaker relates to the skills for the audience to focus over a greater duration.

It ought to be noted that while each TED talk is of a shorter duration, the crowd is able to maintain focus over several sessions in the same evening.

The lesson therefore to anybody desiring to be a trainer or speaker essentially must learn to keep your audience engaged over larger spans of time using various tools like humour, audience participation or emotion. Essentially you’ll want to learn to be several different personalities in the same talk.

Many organizations including toastmasters focus on training people to become speakers, however in most examples the training is somewhat old school. While it is valuable to learn the tools of the trade, like with many professions, times have changed and we have never necessarily responded to the change. 

A leading example is in the writing industry. Where books had been a minimum of 80,000 words, the evolution of the eBook industry has led to a demand for 8000 word ebooks. 

The same holds true in speaking where today we worry less about the “umm’s, err’s or “like’s” in a sentence and much more concerning the ability for the speaker to entertain us and hold us captive to their narrative. 

Canada is one country that delivers many top quality entertainers and speakers. To become a Canadian speaker you have access to not only the Canadian Association of Professional Speakers (which has membership requirements in regards to your experience) but additionally several high-quality speaker agencies.

Even though the need to become a speaker may focus you on a path of writing a keynote and planning for for the big day, its also wise to be prepared to be multi-talented.

Most motivational speakers derive a significant portion of their income from selling books at their events. Additionally deliver workshops for the same audience so as to add value to their service.

In this circumstance the skills to create a book or host a workshop need to be acquired or purchased to assist you to in your career progression.

If you are considering a career in speaking in North America, I would strongly suggest you look to either the National Speakers Association in the USA or the Canadian Association of Professional Speakers in Canada. 

Once you have opened enough doors to start to get bookings, it is an extremely rewarding career and one that can be very profitable also.