So you wish to be a keynote speaker or trainer because speaking is your passion? But you are not certain how you can do it…. here are some ideas.
The 1st step is to find out what is your topic? What is your brand? Where do you add value to your audience? Of course, and also importantly, who will be your audience?
One of the best places to begin with as a speaker is in your physical location. There are lots of service clubs and organizations who are always in search of a speaker to fill in some time on their agenda.
In this manner, whether you’re an entertainer, keynote speaker or motivational speaker, it is also possible to get some feedback in a friendly environment.
Every speaker occasionally experiences the guests that really does not wish to be there. Typically you will “break the ice with the audience very early in the talk but occasionally, it fails to happen and you know the next Forty-five minutes is going to be torture.
What you should understand and take from that lesson is it is not just you as a speaker or trainer that has a painful 45 minute experience. Additionally it is the meeting planner who is struggling to confirm your validity for next years meeting!
Who is your client?
One must always remember that the audience you are talking with is not your client. It is the meeting or event planner that is your client. They, typically are most tense in the first two to three minutes of a presentation to determine if you can get the crowd to “lean in”. If you fail to break the ice early with the audience the meeting planner knows they’ll be hearing negative comments.
For this reason, the structure of a keynote is extremely important.
There are many “recipes” which were created and many very talented Canadian Speakers who use recipes to create their keynotes but generally, this is a fairly standard pattern to follow:
Introduce the audience to a funny or emotional story, right off the start line. Summary of what you will help them learn Take the first point – relate a story to them of how the first point is so important… some sort of crash and burn story which enables you suggest to them what you learned from the experience (or third party). Then point out the solution. In this manner, you get their attention with a relatable story and you supply them with solution. Wrap up that phase of the discussion with a few ideas as to what benefits they are going to derive from using your unique solution in their lives. Rinse and repeat part 3 with your other points, summarizing the points to improve by the end of each session. Sell yourself – books, other meetings etc Close with a summary of all they have learned and then give them one amazing take away story that they’ll never forget you for. A memorable joke is also a good way to close a keynote.
There you have it. A standard method to allow you as a keynote speaker to rock the world.
Now you have read that you may have the question in your head “Can I really do this?” The answer certainly is YES.
Too many people in the speaker coaching world will try and get you to be someone you are not.
In truth you simply need to become a better “YOU”. The world ought to hear your story. If we really have a seat and think about it we should all have a few important stories to tell from our lives that can impact others. If we do not, then we can arrange to go out and create some stories, which is the fun part!
The important take away from the article is that the audience is a tool you can use to impress your meeting planner, your client. If you learn to use that audience correctly, you can make them laugh, make them cry, make them think or get them to react. The bottom line is the audience needs to take something valuable away from the meeting and they need to remember you.
If you succeed in that regard you’re going to be an in demand trainer or speaker. You can make a career based on travel, fun and learning.